Perhaps you have been incentivized to be here by a manufacturer, a distributor sales rep or a dealership manager? Or maybe you are simply looking to be better than the rest, better your selling skills with better product knowledge? Or you may want to become a better employee or a better candidate for a new job. Regardless of your motivation “knowledge is power” and in these days of increasing competitive pressures, it has never been more important to become totally familiar with what you sell.MORE...